As AI-driven search and LLMs reshape how audiences discover brands, communicators must rethink content and channel strategies to drive visibility, influence and discoverability. Join us to examine how comms teams can better shape brand visibility and representation within AI-generated outputs, from content development and distribution to measurement and performance. We'll cover:
- AI Search FAQ: How generative search is reshaping brand visibility and discoverability.
- The New Visibility Mix: What drives visibility in AI-generated results, from message pull-through to competitive presence.
- Measurement Matters: Approaches to measuring visibility, influence and competitive share in AI-driven search environments.
- Next Steps: Practical steps comms teams can take to improve brand visibility across AI-driven search environments.
- Bonus Fireside: Hear firsthand what leadership most wants to see when it comes to AI search research, share of voice (SOV) reporting, reputation risk and more.
