Brand newsrooms are becoming a major source of AI generated answers, underscoring how owned media is more important than ever. Brands have more power than ever before to control the narrative through careful storytelling that feeds AI models. Learn how one brand has built an agile, data-informed newsroom that helps strengthen credibility, future-proofs their brand visibility and serves as a primary source for additional earned plays. We'll cover:
- Owned to Earned: How a database of owned articles becomes a rich source for both LLMs and overworked reporters hunting for a quick story.
- Rewriting the Algorithm: How GenAI and answer engines pull from brand-owned content—not just press releases—and why an updated newsroom strategy is critical in 2026.
- Authority as Armor: How owned media boosts credibility both journalists and AI systems alike—plus how to optimize it for visibility and voice.
- Newsroom ROI: How to translate newsroom successes into business terms—and the KPIs your execs will love.
