Communicators require a level of financial fluency to effectively manage budgets, justify investments, and demonstrate the impact of their work at the enterprise level. Creating and forecasting strategic communications budgets and measuring ROI empower comms to present compelling financial stories that build executive credibility and influence. Join us for an exclusive Ragan Learning Lab with … Strategic Budgeting and Forecasting for Communications Leaders
In this single, intermediate-level module, Fifth Estate Principal Scott Ward shares his structured, strategic approach to crafting a communications plan grounded in goals and an audience-first approach.
This single, advanced-level module from Ragan’s Justin Joffe unpacks how to evaluate your corporate reputation by examining the workforce itself. Communicators will learn how to develop an attribution arc that treats employee experience data as a leading indicator of reputation outcomes by translating qualitative signals into quantifiable intelligence that informs their larger communication strategies.
This single, intermediate-level module from Lauren Modisette, a Communication Director in the Financial Services Industry, shares how she integrates Kanban and Scrum methodologies to master Agile project management and help her team turn ad-hoc requests into predictable workflows.
This single, intermediate-level module with Corcoran VP of Communications and PR Johnna Muscente shares her blueprint for securing a comms budget, including a three-part funding formula and example of how the formula works in practice.
This single, intermediate-level module from Ragan’s Justin Joffe explores how communicators facilitate collaboration throughout a campaign cycle—including building alignment before a launch, managing collaboration during execution and sustaining momentum by implementing project management and continuity frameworks.
This single, advanced-level module from Ragan’s Justin Joffe explores how the strategic value of investor relations has changed over the years as the practice has moved along the maturity curve— then demonstrates how a focus on trust and confidence is gained by shaping metrics into market narrative that sustains credibility and consistency.
On the November 2025 CLC Member Call: Morningstar will outline how they’re using project management tools to create a more consistent comms cascade for their global operations. Farmer’s Insurance will share how their My Purpose campaign quickly captured the hearts and minds of employees–and how they linked it back to their company’s strategies.
This single, advanced-level module from Acenda Chief Communications and Marketing Officer Mari Considine walks communications leaders through aligning budgets with enterprise strategy, shares three approaches for financial forecasting, and explains how to present the story of budgetary needs by framing it around enterprise goals.
In this first video of Ragan’s Signature Voices Series, General Mills Chief Communications Officer Jano Cabrera explains why most communicators are approaching reputation management from the wrong starting point—and how to audit your internal reputation story before deciding what to measure.Jano CabreraChief Communications OfficerGeneral Mills