Communicators require a level of financial fluency to effectively manage budgets, justify investments, and demonstrate the impact of their work at the enterprise level. Creating and forecasting strategic communications budgets and measuring ROI empower comms to present compelling financial stories that build executive credibility and influence.
Join us for an exclusive Ragan Learning Lab with Mari Considine, Chief Marketing and Communications Officer at Acenda Integrated Health. She’ll share how to align communications investments with organizational priorities, anticipate risks and opportunities through forecasting, and frame outcomes in ways that resonate with finance partners, boards, and C-suite leaders.
We’ll cover:
- Budget Building: Create communications budgets that map directly to enterprise priorities and measurable outcomes.
- Cost Comparison: Evaluate resource allocation decisions by comparing planned vs. actual results.
- Future Forecasting: Implement forecasting methods to anticipate budgetary needs, risks, and opportunities.
- Presenting Panache: Present budgets and forecasts as compelling value stories to executives and boards.
