This single, advanced-level module from Acenda Chief Communications and Marketing Officer Mari Considine walks communications leaders through aligning budgets with enterprise strategy, shares three approaches for financial forecasting, and explains how to present the story of budgetary needs by framing it around enterprise goals.
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Module: The Business of Communications: Finance, ROI, and Strategic Influence
17 minutes
October 31, 2025
This single, advanced-level module from Acenda Chief Communications and Marketing Officer Mari Considine walks communications leaders through aligning budgets with enterprise strategy, shares three approaches for financial forecasting, and explains how to present the story of budgetary needs by framing it around enterprise goals.
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