This 3-part, intermediate-level series with Hot Paper Lantern CEO Ed Moed breaks down how PR pros can build and demonstrate business fluency with agency leaders, client-side leaders and decision makers, and colleagues.
Framework Topic: Business Acumen
Surface-level vanity metrics have lost their shine, AI tools are reshaping the comms tech stack, and leadership teams expect communicators to speak the language of business outcomes. Throughout this fast-paced, 90-minute journey, you’ll learn exactly which metrics deserve your attention now, which ones to leave behind, and how to turn raw data into boardroom-ready narratives. … Measurement Webinar: Measuring the Impact of Your Communications
One off-brand post can now spark lawsuits, fines or employee walkouts in minutes—especially as new privacy mandates, AI content and activist workers rewrite the rulebook daily. Yet waiting weeks for Legal, HR or IT approval kills relevance and revenue. In this session, legal and comms insiders reveal how they collapse silos to greenlight high-stakes comms … Cross-Functional Fast Lane: Legal, Comms and Other Partnerships to Stay Quick and Compliant
As a communications leader at a top AI company, you're on the hook to get AI builders to use AI in their own jobs. But what if you’re a skeptic with more questions than answers about the technology's future? In this session, a Google strategic internal comms exec shares her candid journey from AI outsider … A Skeptic’s Guide to AI: Drive Adoption and Show Impact—Even If You’re Not a Super User
Internal communications drive real business outcomes, but communicators often lack the strategies, data or insights to leverage comms for organizational-wide priorities, such as alignment or engagement. In this session, Axios HQ Senior Editor Kate Samano will share the data and strategies from her work with organizations big and small so you can increase your comms’ … Own Your Impact: The Strategies and Data for Org-wide Alignment and Engagement
Forecasts are flagging slower global growth, more policy-driven volatility and increased recession risk—so 2026 comms budgets will certainly face the scalpel. Little surprise then that execs now want irrefutable proof that every message, townhall and trade story moves the business needle. This integrated ROI session shows how to unify data from media, web, CRM and … Metrics That Matter: Proving Integrated ROI in a Tighter Economy
In a world where organizations are constantly evolving, the role of people analytics in driving effective employee comms has never been more critical. Dawn Klinghoffer, Microsoft’s VP of HR Business Insights, will reveal how data on topics like AI, inclusion, and career development can help comms leaders design messages that resonate and programs that deliver. … Data Decoded! The Art of Turning People Data Into Comms Gold
C‑suite videos at dawn, HR blasts by lunch, surprise IT alerts at 4 p.m.—sound familiar? When every team treats comms like an on‑demand content firehose, priorities blur, deadlines slip and burnout spikes. In this fast‑paced session, a comms director who runs Scrum stand‑ups will share an agile‑lite approach along with tips your team can adopt—without … From Firehose to Flow: Agile Tactics to Tame Comms Overload
Internal comms can’t settle for “send this out.” To earn a seat beside the CEO, you must think like a strategist, speak the language of P&L and prove impact across the business value chain. This session blends “Exactly What to Say” influence tactics with measurement frameworks that tie messaging to revenue, risk and retention. You’ll … Be Indispensable: Moving From Order Taker—to Business Strategist
Communicators are increasingly asked not just to measure activity and their internal communication wins, but to prove real business impact. This hands-on session will guide you beyond surface-level metrics to uncover the full story of how internal communications (as well as external) should drive organizational outcomes. You’ll learn how to approach measurement with rigor, connect … Score One for Comms: Mastering Measurement and Data Science