As a communications leader at a top AI company, you're on the hook to get AI builders to use AI in their own jobs. But what if you’re a skeptic with more questions than answers about the technology's future? In this session, a Google strategic internal comms exec shares her candid journey from AI outsider to an active—if still cautious—user. She’ll walk you through the practical, human-centered approach she used to build an employee change management policy, share personal anecdotes about how she came around to the technology and offer a non-technical guide to bringing an entire organization along for the AI journey. You’ll leave with actionable advice on how to drive adoption and show impact—even if you're not a super user yourself. What you’ll learn:
- Why Use AI: An essential checklist of beginner-friendly AI tools to pique the curiosity of even the most skeptical comms pros.
- Audit & Align: Tips to map workflows, skill gaps and cultural touchpoints so every employee feels included and informed on your org’s AI adoption journey.
- Frame the Problems: How to build the right tools for the right outcomes.
- How to promote what sparks delight or creates space for the work that humans are uniquely equipped to do and love doing.
- Measure What Matters: How to gather metrics and generate reports that link usage, sentiment shifts and brand-voice coherence to workforce value and bottom-line impact.
