Forecasts are flagging slower global growth, more policy-driven volatility and increased recession risk—so 2026 comms budgets will certainly face the scalpel. Little surprise then that execs now want irrefutable proof that every message, townhall and trade story moves the business needle. This integrated ROI session shows how to unify data from media, web, CRM and even employee-sentiment sources, apply internationally accepted attribution models, and turn the insights into funding-ready stories—before next year’s cuts hit. What you’ll learn:
- Frameworks & Formulas: How to blend AMEC’s Integrated Evaluation Framework with PESO weighting to trace connections from awareness to sales and talent pipelines.
- GenAI Search, GEO and Share of Model: How to tap into GenAI-driven search patterns and Share of Model analytics to uncover whitespace, quantify influence and tighten attribution across regions and campaigns.
- Insight Automation: A quick peek at the AI features inside today’s media-intel suites and data hubs that surface anomalies before leadership asks.
- Budget Blueprint 2026: How others are converting metrics into ROI scenarios and talking points to justify spend.
- How to connect all of these dots into one storyline that proves comms impact across every stakeholder touchpoint.
