Poor communication costs U.S. businesses over $1.2 trillion annually (Harris Research) and the stakes are only growing. Hybrid workforces, AI-fueled misinformation and tighter 2026 budgets have widened the gap between what orgs say internally and what lands externally. That disconnect leads to eroded trust, wasted resources and missed impact. This hands-on workshop will give participants … Master “Mixternal” Content Strategy: Break Silos, Build Influence, Boost ROI With Integrated Comms
This case study from Professor Brandon Boatwright at Clemson University explores how social intelligence and social listening surfaces insights that drive action for PR pros. Beginning with a focus on finding your place in the social listening landscape, Boatwright dives into search parameters and Boolean operators and metrics before sharing two profound case studies from … Case Study: Social Intelligence for Public Relations Pros
This single, advanced-level module from Ragan’s Justin Joffe looks at how communicators can resolve conflict when it threatens strategic and organizational cohesion across departments and teams. Beginning with a focus on diagnosing and reframing the conflict, the course then goes over the steps for facilitating effective cross-functional dialogue before explaining when and how to escalate … Module: Leading Communications Through Organizational Conflict
There’s a bit of math involved, but don’t worry — we’ll make it simple! In Week 2, we’ll tackle the often tricky—but vital—task of tracking your social media performance. From understanding engagement and conversion rates to decoding social listening and sentiment analysis, this session will help you understand what’s working and why. You’ll leave knowing … Social Media Arithmetic: Metrics, Insights & Real-Time Tracking
What does it take to create content that truly connects? In this session, we’ll explore the art of creating thumb-stopping social posts—whether it’s a snappy caption, an eye-catching image, or a smartly edited video. You’ll learn the fundamentals of storytelling for social media and how to tailor your content to the unique style of each … Content Alchemy: Crafting Irresistible Social Media Messaging
There’s a bit of math involved, but don’t worry — we’ll make it simple! In Week 2, we’ll tackle the often tricky—but vital—task of tracking your social media performance. From understanding engagement and conversion rates to decoding social listening and sentiment analysis, this session will help you understand what’s working and why. You’ll leave knowing … Social Media Arithmetic: Metrics, Insights & Real-Time Tracking
What does it take to create content that truly connects? In this session, we’ll explore the art of creating thumb-stopping social posts—whether it’s a snappy caption, an eye-catching image, or a smartly edited video. You’ll learn the fundamentals of storytelling for social media and how to tailor your content to the unique style of each … Content Alchemy: Crafting Irresistible Social Media Messaging
This single, intermediate-level module from Ragan’s Justin Joffe explains the benefits of communicators being involved early in event planning and event marketing. You’ll learn how to translate your goals into event messaging, align across teams and frame events as part of a larger story before, during and after the event.
As technology, regulations and expectations evolve, so must your approach to budgeting. This session is your inside track to making the business case for your communications spend. Whether you're leading a lean team or scaling strategy across a global enterprise, you’ll walk away knowing exactly what to invest in, what to push back on and … How to Get What You Need for 2026 and Future-Proof Your Comms Budget
Too many internal comms teams are still judged on clicks, opens and impressions when what leadership wants are results tied to retention, productivity and profitability. Learn how to shift from surface-level metrics to proof points that resonate with leadership—and position comms as a strategic function, not just a support role. You’ll walk away knowing how … How to Connect Comms to the Bottom Line