This single, intermediate-level module from Ragan's Justin Joffe explains the benefits of communicators being involved early in event planning and event marketing. You'll learn how to translate your goals into event messaging, align across teams and frame events as part of a larger story before, during and after the event.
All Featured Sessions
Module: The Role of Communications in Event Marketing
18 minutes
September 25, 2025
This single, intermediate-level module from Ragan's Justin Joffe explains the benefits of communicators being involved early in event planning and event marketing. You'll learn how to translate your goals into event messaging, align across teams and frame events as part of a larger story before, during and after the event.
Members only
Unlock the full session
Subscribe to watch this video, download the handouts, and access 500+ more sessions.
Related Videos
Keep building on what you just learned.
On Demand
Your Employees Are Gold — Turn Your Workforce Into Your Most Powerful Content Engine
30 minutes
On Demand
AI + SEO = GEO: AI Reputation Management Explained
12 minutes
On Demand
AI Writing and Editing: Sharpening AI Content and Storytelling
24 minutes
On Demand
Essential Prompt Frameworks for Comms: Get Better Results, Faster
25 minutes
On Demand
Writing for the Algorithm and Busy Audiences
1h 58m
On Demand
Module: Defining Social KPIs for Business Impact
14 minutes
Go deeper in person
Future of Communications Conference
Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.
Part of CommsWeek
New York City