To be a true strategic partner to the C-suite, you need to speak their language and importantly, be able to translate how your function impacts their desired outcomes. By speaking this language fluently, Comms Pros can prove the value of their organizations to the company’s ultimate decision makers in relevant and meaningful ways. In this jam … How to Read the Room—and the Balance Sheet
Intrigued by growing a following on LinkedIn or in any social space? This one’s for you. A prominent voice and influencer will share how they’ve grown a following on LinkedIn. Get the real ingredients for the secret sauce that creates content that feels authentic, builds trust and expands your (or your exec’s) professional impact. You’ll … How to Tap LinkedIn to Build Influence and a Personal Brand
Numbers don’t speak for themselves—you do. Learn how to turn dry data into crisp, compelling visuals that resonate with time-starved stakeholders and skeptical execs. Whether you’re reporting employee survey results, shaping a strategy deck, or driving change comms, this session will help you elevate your visuals from filler to force. You’ll learn how to: Find … How to Tell a Visually Compelling Story with Data
This single, intermediate-level module from Ragan’s Justin Joffe explains why communicators benefit from conducting competitive market research and how it helps them better serve the business. Beginning with a focus on why market context matters, the course then explores tools and methods for effective market research. The course wraps by unpacking how to translate what … Module: Comms in Context: Using Competitive Research to Position Your Business
In this Short from Ragan’s 2025 Social Media Conference, John Deere Global Social Media Lead Meghan Anhalt shares her secrets for conducting effective content audits to allocate resources where they matter most.
Burnout, overwhelm, and complexity are redefining the workplace—and communications teams are often the first to feel the strain. It is essential that you have a go-to strategy to sustain yourself as a leader. In this interactive session, communications strategist and wellbeing expert, Karianne Michelle, founder of Lofti, will share guided reflection and facilitated peer dialogue … September 2025 CLC Group Learning Recording
A fascinating real-world case study highlighting the advantages of an inter-disciplinary research approach to employee engagement. This approach marries consumer marketing methodologies and thinking with existing organizational research to better understand the employee experience. For over three decades, Olson Zaltman has worked with the world’s largest brands to uncover the hidden drivers behind consumer behavior. … Marketing Minds, Human Workplaces: A Cross-Disciplinary Approach to Understanding the Employee Experience
In this Short from Ragan’s 2025 Employee Experience Conference, Home Depot’s Paul Mayer explains how comms put leadership in stores to better understand how to support and communicate with frontline workers.Paul MayerDirector of Internal Communications, Non-Field AssociatesThe Home Depot
When fewer than half of employees fully use their benefits, the problem might be that they’re not aware of the offerings. Learn from one leading healthcare organization that recognized the need for personalized outreach to boost benefits engagement—and how they connected with a deskless workforce. By harnessing available employee data, tailoring messages to specific segments, … Energizing Enrollment: A Journey From ‘One-Size Fits All’ Approach to Personalization
Airstream is known worldwide for craftsmanship and adventure, but what’s it like behind the factory doors? Brittany Fullenkamp shares how she helped translate a beloved brand into a living, breathing employee experience. From launching a purpose-built intranet to partnering with HR and leadership to elevate communication across all levels, this session explores how brand values … Airstream on the Inside: Building a Culture as Iconic as the Brand