When fewer than half of employees fully use their benefits, the problem might be that they’re not aware of the offerings. Learn from one leading healthcare organization that recognized the need for personalized outreach to boost benefits engagement—and how they connected with a deskless workforce. By harnessing available employee data, tailoring messages to specific segments, and embracing innovative delivery methods, Ochsner Health achieved an increase in benefits engagement, and they’ll share the strategies to help you do the same. You’ll learn how to:
- Define Your Audiences: How to identify employee personas and tailor benefits messaging for greater relevance and impact.
- Bring Benefits to Life: Using creative tactics like videos and storytelling can make benefits feel personal and valuable.
- Humanize the Experience: Introducing Olivia, the ‘benefits superfan’ and how she simplified complex offerings and drove engagement amongst a diverse workforce.
- Maximize Reach: Leveraging multi-channel communication strategies and multiple touchpoints to connect with deskless and remote workers.
- Achieve Winning Results: Analyzing rollout effectiveness and the key learnings to strengthen future enrollment strategies.
