According to the 2025 Ragan Communications Benchmark Survey, 63% of communicators say fragmented employee experiences are their top challenge — but the bigger challenge may be the moving target of executive expectations, especially with AI tools and platforms providing real time metrics. As business goals shift, so do the KPIs internal teams are expected to … Delivering the Right Metrics: Meeting Evolving Expectations From Leadership
Building a powerful employer brand requires more than good ideas — it takes influence. While alignment across departments isn’t always seamless, this workshop will show you how to lead from your position, shape workflows across functions, and become the connector your organization needs. Walk away with the tools to strengthen your position as the strategic force … Aligning KPIs and Building a Unified Measurement Strategy
What are the most important concepts that every communicator should know about the key financial drivers in our organizations? What are some of the best steps you can take to build your business/finance “IQ” and increase your competence, confidence and credibility? This session, led by Karen Vahouny, Ragan’s business fluency coach, will: Address and explain … August 2025 CLC Group Learning Recording
On the August 2025 CLC Member Call: Integra LifeSciences will share how they’ve standardized their communications practices to align their teams and ensure they’re seen as both strategic and service partners. CLC Director of Content and Learning Mike Prokopeak will share findings from Ragan’s Salary & Workplace Culture Report, focusing on RTO and hybrid work flexibility, … August 2025 CLC Member Call Recording
(20m) In this module, we’ll dive into decision-making frameworks, how to assemble a cross-functional team and establish a response process.
This single, intermediate-level module from Ragan’s Justin Joffe will teach you a structured approach to building purpose-driven narratives that resonate with decision makers. You’ll learn how to frame the rationale, apply a narrative arc that connects emotional cues to rational goals, and present your narrative to executives effectively.
This single, intermediate-level module from Ragan’s Justin Joffe unpacks why content producers and creatives have so much trouble getting executive buy-in by placing an outsized emphasis on understanding what execs care about. It then primes communicators to frame content strategy through the narrative of the business and position content as a lever of growth, before … Module: Gaining Executive Buy-in on Your Content Strategy
This single, intermediate-level module from Ragan’s Justin Joffe unpacks how communicators can lead productive meetings and discussions. Beginning with a focus on understanding group dynamics, the lesson then unpacks best practice for agenda design and expectation setting before explaining how to lead meetings that create accountability among all stakeholders.
You already know your PR initiatives drive results—but how do you demonstrate your organization’s share of voice across today’s new media landscape to your leadership? In this module, we'll learn how to demonstrate the impact of your organization and your work through metrics executives value and narratives they understand. This module equips you to use … Proving the Value of PR: Demonstrating ROI to Protect Reputation and Unlock Organizational Growth
Modern PR requires a versatile toolkit—leveraging AI-driven technologies, social media best practices, and a diverse range of digital resources. This session will help you master AI prompting techniques across tools such as ChatGPT, Gemini, Microsoft Copilot, Midjourney and more to enable streamlined content creation, enhance your social media strategies for optimal engagement, and explore digital … Tools & Tech to Shape Your PR Practice: AI Prompting, Social Media, and Beyond