Building a powerful employer brand requires more than good ideas — it takes influence. While alignment across departments isn’t always seamless, this workshop will show you how to lead from your position, shape workflows across functions, and become the connector your organization needs. Walk away with the tools to strengthen your position as the strategic force behind your employer brand. You’ll learn:
- Measurement Systems: How to create a collaborative approach that defines the right metrics and KPIs to connect employee experience efforts to business goals.
- The Employee Lifecycle: Analyze the cross-functional touchpoints where HR and comms can share qualitative and quantitative metrics at each stage of the employee journey, from onboarding and transformation to change and separation.
- Dashboard Confessionals: Examples of dashboards that help you visually organize and present these insights.
- Executive Translation: How to present your KPIs as a strategic narrative that demonstrates ROI of each function to secure continued investment from leadership.
