This single, intermediate-level module from Ragan's Justin Joffe unpacks why content producers and creatives have so much trouble getting executive buy-in by placing an outsized emphasis on understanding what execs care about. It then primes communicators to frame content strategy through the narrative of the business and position content as a lever of growth, before explaining how to present metrics in a way that ladders to business impact.
All Featured Sessions
Module: Gaining Executive Buy-in on Your Content Strategy
21 minutes
July 30, 2025
This single, intermediate-level module from Ragan's Justin Joffe unpacks why content producers and creatives have so much trouble getting executive buy-in by placing an outsized emphasis on understanding what execs care about. It then primes communicators to frame content strategy through the narrative of the business and position content as a lever of growth, before explaining how to present metrics in a way that ladders…
Members only
Unlock the full session
Subscribe to watch this video, download the handouts, and access 500+ more sessions.
Related Videos
Keep building on what you just learned.
On Demand
The Business Case for the Brand Newsroom in the Age of AI Search
25 minutes
On Demand
Ragan Insights From the 2026 Communications Benchmark Report (SHORT)
7 minutes
On Demand
GEO Workshop for Comms, PR & Marketing
1h 30m
On Demand
How Top Workplaces Turn Employee Experience Data Into Storytelling Leaders Can Use
22 minutes
On Demand
How to Recast the Town Hall into Must-See TV
27 minutes
On Demand
Your Employees Are Gold — Turn Your Workforce Into Your Most Powerful Content Engine
30 minutes
Go deeper in person
Future of Communications Conference
Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.
Part of CommsWeek
New York City