Framework Topic: Business Acumen

3-Part Series: Introduction to Goal Setting

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This 3-part, basic-level series from Ragan’s Mike Prokopeak will teach you how to set tangible goals by understanding the tenets of SMART goals and contributing to OKRs.

3-Part Series: Project Management for Communicators

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This 3-part, intermediate-level series from Ragan’s Justin Joffe  encourages communicators to use project management best practices to drive strategic accountability.  Beginning with a focus on the key project management  frameworks, tools and methodologies, the course then explores how those tools practically manage cross-functional communication dynamics and stand up and accountability structure. The course wraps by … 3-Part Series: Project Management for Communicators

Tell-All: Leadership Insights on What CEOs Want from Their PR Teams

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According to a recent Ragan/HarrisX survey, 78% of CEOs see themselves as leading external communications efforts, while just 15% of communicators agree. In this tell-all panel, we pull back the curtain on the expectations CEOs have for their PR teams in this tell-all panel. Industry veterans will reveal the unfiltered expectations CEOs have for their … Tell-All: Leadership Insights on What CEOs Want from Their PR Teams

Rethinking PR Metrics: Unconventional KPIs for Storytelling

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Traditional metrics often fall short when it comes to assessing the nuanced achievements of nonprofits and mission-driven organizations—as well as organizations who’d prefer to fly under the radar. Success can’t always be measured by headlines or revenue. In this panel we’ll explore alternative ways to track and evaluate impact, looking at trust and cultural relevance. … Rethinking PR Metrics: Unconventional KPIs for Storytelling

Measurement and Data Boot Camp

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To gain the C-Suite’s trust, PR professionals must do more than tell the story. You need to speak the language of the business, showing how every PR initiative drives measurable results. The key is to quantify, prove, and showcase how your PR efforts directly influence the bottom line. Join this workshop to discover how to … Measurement and Data Boot Camp

3-Part Series: Building a Strong Employer Brand Inside and Out

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This 3-part, intermediate-level series from Thomson Reuters Special Services Director of Corporate Communications Sasha Christian explores how a strong employer brand functions as an integrated effort that engages both internal and external stakeholders—along with those across business functions. Beginning with a look at how to establish a strong foundation for your employer brand, the series … 3-Part Series: Building a Strong Employer Brand Inside and Out