(20m) Effective layoff communication isn’t just about the messaging—it’s about delivering the news in a way that preserves morale and transparency. A thoughtful rollout ensures employees are informed, not blindsided, while ongoing engagement rebuilds trust. By measuring impact and gathering feedback, organizations can strengthen a culture of respect and resilience through change. This module will … Rolling Out an Integrated Layoff Comms Strategy (Part 2)
(20m) This module will give you the measurement and evaluation tactics you need to gather the right data ensure you’re analyzing it properly. By the end, you’ll know how to tailor the data you collect for different audiences and report it effectively.
(25m) In this module, we’ll explain how the traditional idea of a value chain does not clearly identify opportunities for communicators to bring value to the business, but rethinking of the value chain as a value cycle does. We’ll explore the concept of strategic storytelling as a means to drive alignment, consistency and results across … Storytelling and the Value Cycle (Part 1)
(25m) In this module, we’ll unpack some dot-connecting tactics that comms can deploy to ensure alignment across the value cycle – including when disconnects happen. We’ll identify how leadership strategy and comms create alignment, and how comms can make it happen. By the end, you’ll have a practical understanding of how to map leadership vision … Connecting Strategy, Leadership and Value (Part 2)
(25m) In this module, we’ll focus on specific stakeholder sets along the value cycle and look at how communicators can best support them to keep things turning. We’ll focus on employees, suppliers, partners and customers.By the end, you’ll have a practical understanding of how to document your wins and present them to demonstrate how comms … Ensuring the Whole Value Cycle Wins (Part 3)
(20m) In this module, we’ll dive into the foundational principles of communications measurement. We’ll talk about how key performance indicators work toward goals, explain the different types of metrics that you can measure, and unpack the principles of ethical measurement. By the end, you’ll have a practical understanding of how your measurement efforts can tie … Measurement Principles (Part 1)
(20m) In this module, we’ll move beyond the foundational principles of communications measurement and explore what, and how, to measure. We’ll talk about the metrics, KPIs, goals and impacts that you can make in four key measurement areas, while exploring the tools and touchpoints to do so. By the end, you’ll have a practical understanding … Measuring the Effectiveness of Your Communications (Part 2)
(15m) In this module, we’ll go over how to organize and report on the results of your measurement efforts. We’ll talk about how organization drives alignment, talk about what to include in your report and go over how to structure it for maximum buy-in from your stakeholders. By the end, you’ll have a practical understanding … Organizing, Reporting and Taking Action (Part 3)
(30m) In this module, we’ll look at the channels, design, and implementation of a nuanced feedback strategy that can strengthen your employee engagement efforts. You’ll learn how to find the right channels for the proper purpose, compose survey questions that drive actionable insights, analyze your results effectively and translate those insights to action. By the … Sourcing, Interpreting and Acting on Feedback (Part 3)
(30m) In this module, we’ll dive into the psychology of polarization. We’ll talk about a framework for moving employees from denial to acceptance. You’ll learn about some specific derailments that prevent constructive conversation. By the end, you’ll have a practical roadmap for understanding how to focus on “the moveable middle”.