(20m) In this module, we’ll explore how the bridging language principles apply in practice. We’ll look at an example of an executive statement that deploys these principles, along with an example of how they can apply to employee resource groups. By the end, you’ll have a practical approach for building a bridge with your communications … Building Your Comms Budget (Part 3)
What happens when the narrative reaches employees through headlines, whispers, or leaked memos, before leadership ever speaks? In this session, we examine the moment trust fractures and communicators are forced to respond to a story already in motion. From media leaks and premature merger news to uncertainty around AI-driven workforce changes, our speaker explores how … When the Story Breaks Before You Do: Rebuilding Trust After Leaks
In many organizations, internal communications isn’t broken — it’s missing where it matters most. When your workforce spans dozens of locations, roles and levels of digital access, reaching frontline employees becomes one of the hardest and most critical challenges to solve. In this fireside chat, Carlisle Construction Materials shares what it actually takes to build … Reaching the Frontline at Scale: What Actually Works in Complex Organizations
Internal communicators are producing more content than ever, yet a large share of what’s sent is either ignored or merely skimmed. So before measuring engagement, we need to ask: Is what we’re sending worth reading? Using the Internal Communications Quality Index (ICQI) and real-world email benchmarking data, this session explores how to separate quality content … Is It Worth Your Attention? How to Measure Internal Communications Quality (Not Just Volume)
As organizations move faster than ever to change their strategy, structure, and systems, internal communications functions must have the right infrastructure to support the business effectively. During this session, we’ll dive into the four things that matter most to help you build a best-in-class internal communications function, including: Driving a clear, consistent, and memorable audience-focused … Essentials Every Internal Communications Function Must Have to Deliver Maximum Value to the Business
Learn top findings from the 2025 Ragan Communications Benchmark Report, which gauges what’s working, what’s not and what’s ahead for communicators in this exclusive research project for the Communications Leadership Council. Explore the must-have skills and competencies for modern communicators, with learning journeys mapped via The Ragan Framework.
Internal communications shape workplace culture, craft company narratives and inform employees on news, policy and business performance. The true measure of success in internal communications is when your employees receive, believe and are motivated to act on your messages. Effective internal communications have a significant positive impact on organizational success, whereas poor execution will waste … Create a New Kick Butt Index (KBI) for Employee Engagement: 7 Steps to an Ideal Internal Communications Measurement Program
Over 50% of communication professionals have indicated that legal and regulatory challenges significantly impact their communication strategies, whether it’s a crisis comms framework, a financial report, or just a press release. How can you effectively convey your message while jumping over legal hurdles? This panel, featuring seasoned lawyers and communication experts, will equip you with … Legal Eagles: How to Work Proactively Across the Aisle to Avoid Roadblocks
Traditional metrics like open rates and click-through rates no longer suffice to demonstrate the true value of internal communications—you need to speak in ways that MBA’s can understand. This workshop will focus on the new KPIs, why they are critical, and the tools and techniques you can use to effectively measure them. You’ll leave with … Making the Business Case for Comms: The KPIs That Matter
Staying ahead of potential crises can keep your organization far, far away from social media wars and safeguard its reputation—and developing a comprehensive response plan will keep you centered when unpredictable challenges do arise. This session will provide you with strategies for managing PR and reputational crises with confidence, anticipating treacherous territory and reducing tensions … Shields Activated: How to Combat Crisis, Predict Predicaments and Deescalate Reputational Battles