Internal communicators are producing more content than ever, yet a large share of what’s sent is either ignored or merely skimmed. So before measuring engagement, we need to ask: Is what we’re sending worth reading? Using the Internal Communications Quality Index (ICQI) and real-world email benchmarking data, this session explores how to separate quality content from noise, uncover where strategies fall short, and show how defining quality strengthens credibility with leadership.
You’ll leave with:
- A practical way to assess content quality before hitting “Send.”
- A clearer connection between content quality and engagement outcomes.
- A stronger foundation for pushing back — strategically — on “stupid stuff.”
- A measurement mindset that moves beyond vanity metrics toward trust, relevance and impact.
Perfect for communicators who want to start the day energized and ready to measure what really matters.
