Staying ahead of potential crises can keep your organization far, far away from social media wars and safeguard its reputation—and developing a comprehensive response plan will keep you centered when unpredictable challenges do arise. This session will provide you with strategies for managing PR and reputational crises with confidence, anticipating treacherous territory and reducing tensions before an all-out battle breaks out. Learn how to use social listening tools and media monitoring strategies to sense and mitigate disturbances before they blow up, and find out how to stay mindful and strategic when your organization unexpectedly comes under fire.
- How to use social listening and other tools to anticipate, prevent and deescalate potential crises before they happen.
- Frameworks, drills and documentation can help you stay steady amid real time PR and reputational crises.
- Strategies for maintaining and rebuilding trust during and after a crisis.
- How to develop and implement a crisis-proof social media strategy that keeps your brand resilient.
