At an international airshow last summer, Lockheed Martin's social team deployed a real-time, on-the-ground social media strategy that delivered strong performance, clear learnings and measurable proof points—all while facing a social media crisis that required a real-time strategy shift. Attendees will learn how the organization's social team averted what could have been a disastrous misstep, as well as tips for securing similar wins.
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Pivot Under Pressure: The Secrets to Realtime Risk Management and Agile Decision-Making on Social
25 minutes
March 10, 2026
At an international airshow last summer, Lockheed Martin's social team deployed a real-time, on-the-ground social media strategy that delivered strong performance, clear learnings and measurable proof points—all while facing a social media crisis that required a real-time strategy shift. Attendees will learn how the organization's social team averted what could have been a disastrous misstep, as well as tips for securing similar wins.
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