(20m) In this module, we’ll dive into the foundational principles of communications measurement. We'll talk about how key performance indicators work toward goals, explain the different types of metrics that you can measure, and unpack the principles of ethical measurement. By the end, you'll have a practical understanding of how your measurement efforts can tie back to larger business goals.
(20m) In this module, we’ll dive into the foundational principles of communications measurement. We'll talk about how key performance indicators work toward goals, explain the different types of metrics that you can measure, and unpack the principles of ethical measurement. By the end, you'll have a practical understanding of how your measurement efforts can tie back to larger business goals.
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