You probably have a gut feeling about what's working in your internal comms. Industry benchmarks help validate that instinct — but the benchmarks that actually move your strategy are the ones you build within your own organization. In this 10-minute lightning talk, Workshop will share a few findings from their 2026 Internal Comms Benchmarks Report — then walk through a practical framework for building your own benchmarks so you can track what's actually working for your team. You'll learn how to:
- Use industry benchmarks as context, not a scorecard.
- Identify the 3 metrics worth tracking for your team.
- Build a baseline from your own data and improve from there (and see how Cici, an AI internal comms agent, can make all of this easier).
