If your KPIs don’t connect to a business outcome, it’s not serving you or your organization. Most measurement frameworks are built starting with channels instead of goals; this session flips that around and helps you build with your organization’s goals in mind. You'll learn:
- The New KPIs: Why employee actions, not content consumption, have become the clearest measure of communications effectiveness, and how to track them.
- Mapping to Business Objectives: The simple questions to ask to determine how to connect your work to employee behavior and business goals.
- Proving the Connection: Show leaders why the numbers matter to the business.
