According to a recent Ragan/HarrisX survey, 78% of CEOs see themselves as leading external communications efforts, while just 15% of communicators agree. In this tell-all panel, we pull back the curtain on the expectations CEOs have for their PR teams in this tell-all panel. Industry veterans will reveal the unfiltered expectations CEOs have for their PR teams, demystifying executive decision-making, and arm you with the tools you need to align PR initiatives with broader business goals and amplify your voice in executive conversations.
- Aligning PR metrics with business outcomes: How to build boardroom-ready dashboards that track and report on KPIs that matter, focusing on bottom-line relevance over vanity stats – plus, how to link coverage to pipeline influence by correlating message with lead quality and conversion rates.
- Storytelling with KPIs: Develop a concise, visually compelling PR scorecard that showcases key metrics like competitive share of voice, message pull-through in top-tier media, and PR-driven website traffic – plus, tips to tailor for dynamic reporting and different executive stakeholders.
- Earning the strategic seat: How to move beyond reporting to offering counsel on brand voice, crisis preparedness, and value proposition refinement – all by speaking the language of the C-suite and framing wins in terms of strategic objectives.
- Closed-loop feedback: How to establish regular cross-functional checkpoints like joint dashboards, weekly stand-ups, or shared Slack channels to discuss wins, challenges, and potential innovations.
