This single, intermediate-level module from Ragan's Justin Joffe will teach you a structured approach to building purpose-driven narratives that resonate with decision makers. You'll learn how to frame the rationale, apply a narrative arc that connects emotional cues to rational goals, and present your narrative to executives effectively.
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Module: Defining and Presenting Your Purpose Narrative
23 minutes
July 30, 2025
This single, intermediate-level module from Ragan's Justin Joffe will teach you a structured approach to building purpose-driven narratives that resonate with decision makers. You'll learn how to frame the rationale, apply a narrative arc that connects emotional cues to rational goals, and present your narrative to executives effectively.
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