Modern PR requires a versatile toolkit—leveraging AI-driven technologies, social media best practices, and a diverse range of digital resources. This session will help you master AI prompting techniques across tools such as ChatGPT, Gemini, Microsoft Copilot, Midjourney and more to enable streamlined content creation, enhance your social media strategies for optimal engagement, and explore digital platforms and analytics tools that strengthen your overall PR effectiveness.
- Leverage AI prompting and automation across common tools to efficiently generate compelling, on-brand messaging.
- Develop social media strategies informed by evolving platform trends and algorithm shifts.
- Explore digital tools beyond social media—including analytics platforms, media-monitoring solutions, and innovative multimedia resources—to reach audiences effectively.
- Use data-driven insights to refine your PR strategies, track performance, and showcase meaningful results.
- How next-gen tech can build your reputation and reach.
Use the C.R.E.A.T.E. model to improve AI prompting.
