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Marketing Minds, Human Workplaces: A Cross-Disciplinary Approach to Understanding the Employee Experience

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21 minutes August 7, 2025

A fascinating real-world case study highlighting the advantages of an inter-disciplinary research approach to employee engagement. This approach marries consumer marketing methodologies and thinking with existing organizational research to better understand the employee experience. For over three decades, Olson Zaltman has worked with the world’s largest brands to uncover the hidden drivers behind consumer behavior. We have tapped a novel approach to employee experience that…

A fascinating real-world case study highlighting the advantages of an inter-disciplinary research approach to employee engagement. This approach marries consumer marketing methodologies and thinking with existing organizational research to better understand the employee experience. For over three decades, Olson Zaltman has worked with the world’s largest brands to uncover the hidden drivers behind consumer behavior. We have tapped a novel approach to employee experience that draws from our deep understanding of the human experience, allowing you to better understand the true drivers, barriers and motivators of your employees.

  • Level up your engagement surveys by implementing tried and true techniques within the world of market research that can be applied to uncover how your employees really feel.
  • Learn where behavior originates and what factors best predict how employees will behave in the future.
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