This single, advanced-level module from Ragan's Justin Joffe unpacks how to evaluate your corporate reputation by examining the workforce itself. Communicators will learn how to develop an attribution arc that treats employee experience data as a leading indicator of reputation outcomes by translating qualitative signals into quantifiable intelligence that informs their larger communication strategies.
All Featured Sessions
Module: Mapping Employee Experience to Corporate Reputation
37 minutes
November 25, 2025
This single, advanced-level module from Ragan's Justin Joffe unpacks how to evaluate your corporate reputation by examining the workforce itself. Communicators will learn how to develop an attribution arc that treats employee experience data as a leading indicator of reputation outcomes by translating qualitative signals into quantifiable intelligence that informs their larger communication strategies.
Members only
Unlock the full session
Subscribe to watch this video, download the handouts, and access 500+ more sessions.
Related Videos
Keep building on what you just learned.
On Demand
Developing Executive Presence Under Pressure
20 minutes
On Demand
Improving Open Rates & Intranet Engagement with an Internal Newsletter at United Airlines
4 minutes
On Demand
Building a Strategy for Internal Newsletters and Reaching Employees with Multimedia
6 minutes
On Demand
Three Communication Traits that Help Build a Human-Centric Framework with Employees
4 minutes
On Demand
4 Points of Focus When Planning a Town Hall
4 minutes
On Demand
Manager Communications Workshop
1h 53m
Go deeper in person
Future of Communications Conference
Join hundreds of communicators learning to guide organizations through disruption, AI adoption and reputational risk, live with the experts shaping what comes next.
Part of CommsWeek
Austin, TX