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AI Measurement: How Comms Can Shape the KPI Mandate

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41 minutes February 3, 2026

Over half of communicators are unsure of or uninvolved in their company’s AI strategy (Ragan 2025 Benchmark Report). Surprisingly, that gap is actually an opening: Whoever controls adoption data controls the story. Join this panel as they share how they capture hours saved, dollars won and engagement gains. You’ll see the AI dashboards they present to execs and leave with templates you can use to…

Over half of communicators are unsure of or uninvolved in their company’s AI strategy (Ragan 2025 Benchmark Report). Surprisingly, that gap is actually an opening: Whoever controls adoption data controls the story. Join this panel as they share how they capture hours saved, dollars won and engagement gains. You’ll see the AI dashboards they present to execs and leave with templates you can use to own AI metrics and carve out a role in AI strategy organization. You’ll learn:

  • Adoption Data Hub: How to capture AI usage rates, hours saved and dollars earned across functions.
  • Dashboard Blueprint: How to combine LLM logs, CMS stats and email/intranet analytics into one real-time view.
  • ROI and ROE: Easy ways to tie AI outputs to revenue and engagement gains with simple formulas.
  • Storytelling with Stats: Tips to turn raw numbers into budget-winning visuals that execs love.
  • Scenario Planning: How to turn today’s AI results into simple “what if” projections that help you brief leaders on future risks and opportunities.
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