In this intermediate module, XPO Sr. Director of Internal Communications Meaghan Baumwald shares her road-tested frameworks for defining goals to shape KPIs, applying that logic to tell robust-data driven stories and embrace less-known metrics as part of the process. You'll learn how to:
- Implement a five-part approach that translates outcomes into impact by defining business goals, comms objectives and success signals.
- Tell data-driven stories that connect facts to meaning and action.
- Incorporate metrics like adoption, knowledge and sentiment into your measurement strategy.
