This course reframes the virtual town hall as a high-stakes communication product. You'll learn from three incredible communications leaders and recent Ragan presenters how to architect the format, engineer participation as a system, and extend one anchor event into multiple intentional regional experiences so your town halls don't just inform employees, but align, activate, and reinforce strategy at scale. By the end of this module, you will be able to:
- Host virtual town halls as structured communication systems rather than isolated meetings.
- Design a town hall format aligned to strategic intent, attention science, and audience realities.
- Engineer participation mechanisms that activate employees before, during, and after the event.
- Construct a global extension model that reinforces one message across multiple regions without fragmentation.
