AI doesn’t have to be intimidating—or expensive—to transform how communications teams work. This session explores how a lean team leveraged accessible AI tools to deliver measurable impact—saving more than —while preserving creativity and trust. Learn how to turn skepticism into enthusiasm, identify high-value use cases, and build a culture where AI is a partner, not a threat. You’ll leave with practical strategies and real-world examples that prove innovation is possible on any budget. You’ll learn:
- How to overcome resistance and position AI as an enabler for your team.
- How to pinpoint the workflows where AI delivers the greatest value.
- Steps to maintain morale and reputation while introducing automation.
- How to roll out tools and processes without heavy IT or big budgets.
- Metrics and storytelling techniques to demonstrate ROI—including cost savings and productivity gains—to secure leadership buy-in.
