The module focuses on how senior communicators can operationalize storytelling by setting narrative intent, guiding interpretation, directing production without micromanaging it and defining credible signals of success. You'll learn how to:
- Analyze how storytelling functions as a strategic system
- Apply behavioral psychology principles to design narrative frames and sequences that guide belief formation and reduce resistance.
- Design narrative briefs, sequencing plans, and operating guardrails
- Evaluate the effectiveness of storytelling efforts using behavioral signals and business-relevant indicators
