Measuring and presenting those insights is still the #1 headache for internal comms. When you can't turn clicks into business value, budgets can stall and you're stuck with more questions than answers. This hands-on workshop walks you through a start-to-finish data storytelling framework—tying objectives to outcomes, surfacing act-on rates and framing insights in a one-slide story execs trust—so you can secure resources and steer strategy with confidence. What you'll learn:
- The Skill of Data Storytelling: The power of packaging your numbers into a tight narrative that grabs executive attention and backs your recommendations.
- Valuable & Insightful Dashboard Framework: How to use data storytelling in interactive dashboards to track sentiment and KPI trends—so you can surface insights and make recommendations to executives.
- Metrics Mapping: How to anchor internal communications objectives to business measures like retention, readiness and cost control.
- Goal Ladders: How to anchor internal communications objectives to business levers like retention, readiness and cost control.
- Case Study Snapshot: How a regional office cut turnover after seeing staff who skipped mandatory tasks quit more—replacing long emails with short nudges and manager check-ins.
- Interactive Workshop: Together, we'll draft a four-cell KPI map—Objective, Metric, Data Source, Action—for an upcoming campaign and share feedback.
