PR teams aren't short on ideas—they're short on time, visibility and systems. Requests pile up. Press releases feel reactive. Media moments get missed. And while AI promises efficiency, most teams are still using it as a writing assistant instead of strategic workflow engine. Join to see how to audit your visibility, pressure-test your PR process and build an AI-enhanced workflow that turns GPTs from siloed assistants to chained PR operators that plug directly into your media strategy. You'll learn:
- Live visibility audits How to use custom GPTs and AI monitoring to assess share of voice, identify media visibility gaps, analyze competitor coverage and surface missed media opps.
- Press release GPT in action: How to build a custom GPT that drafts and optimizes press releases for today's GEO and AI-search landscape.
- From earned to PESO: How to turn one release into a cross-channel engine—repackaging it into LinkedIn posts, bylines, newsletters and paid amplification that extend PESO reach.
- Agentic PR workflows mapped: A clear look at common AI-supported PR workflows—from media scanning and rapid-response drafting to spokesperson briefs and task routing (plus tips for building your own).
- A 90-day visibility plan: How to translate AI insights into a focused roadmap with priority themes, target outlets, pitching cadences and measurable visibility goals tied to business impact.
