Many employee content programs are built to distribute information, rather than serve as two-way conversations or support culture initiatives. In this interactive workshop, you'll rethink your intranet, newsletters and internal channels as dynamic engagement ecosystems. We'll audit what's working, redesign what's not and explore how to create content employees choose to consume. You'll learn:
Platform Strategy: How to define the role of each channel (newsletters, intranet or collaboration tools like Slack) so they work together instead of competing or duplicating efforts.
Storytelling Across the Org: How to embed your mission, vision and values into audience-first content that stands out.
The Attention Audit: Strategies to evaluate your current platforms, content performance and user behavior to determine where and why engagement is dropping.
Designing for Action: Building two-way conversations, stories about coworkers and interactivity within static platforms.
Interactive Exercise: In small groups, attendees used the audit template provided to workshop what's working, pain points and improvements using AI-informed prompts.
