Framework Topic: Social Media & Marketing
How to Lead in GEO with New Rules and New Best Practices AI answers are the new front door to your brand. More journalists, customers and stakeholders now turn first to ChatGPT, Gemini, Perplexity and Google AI overviews to size up your org, leaders and services. The answers they see are already shaping your reputation … GEO Workshop for Comms, PR & Marketing
Don’t overlook the power of what already works: newsletters are still the leading preferred communication tool for employees. But employees today expect personalized, relevant content in their inboxes, and the best comms teams are leveraging newsletters as integrated content engines that do just that. Learn how to deliver custom newsletters that connect desk-based and frontline … From Inbox to Ecosystem: Transforming Newsletters Into Strategic Communication Hubs
Employees need more than just updates, they need context, clarity and connection: all hallmarks of strong thought leadership. Join to learn how to use short-form videos to break down barriers between senior leaders and employees, share leadership perspectives alongside key employee SMEs. You’ll learn: What Counts as Thought Leadership: How to distinguish routine video updates … From Scroll to Strategy: Using Short-Form Video for Executive Thought Leadership
To invigorate interest in its quarterly all-employee forums and town halls, ServiceNow looked to prime time. Their introduction of Service Now Live, a must-see event that blended humor, pop culture, employee voices and video-first storytelling, transformed “just another meeting” into a global cultural touchpoint that their employees rave about—and consistently rate as time well spent. … How to Recast the Town Hall into Must-See TV
Your employees carry the institutional knowledge, the lived experience and the stories that define what it actually feels like to work at your company. But most organizations still rely on top-down comms to tell that story for them. This session explores how leading enterprises are using video to give employees a voice at scale, strengthen … Your Employees Are Gold — Turn Your Workforce Into Your Most Powerful Content Engine
Many orgs still treat their EVP like a tagline instead of a system employees can see, feel and measure. In this workshop, you’ll learn how to build an EVP that moves beyond promises to proof, aligning wellbeing, growth and culture into a cohesive employee experience. Learn how programs tied to physical, emotional and financial health … Designing an Employee Value Proposition That Attracts, Engages and Retains Talent: From Perks to Measurable Proof
Many employee content programs are built to distribute information, rather than serve as two-way conversations or support culture initiatives. In this interactive workshop, you’ll rethink your intranet, newsletters and internal channels as dynamic engagement ecosystems. We’ll audit what’s working, redesign what’s not and explore how to create content employees choose to consume. You’ll learn: Platform … Workshop: Engaging Employees With Content Platforms
On the July 2026 CLC Member Call:
Brian Snyder, Chief Innovation Officer at Axicom and advisor for Ragan’s, Center for AI Strategy, shares how AI is transforming SEO into GEO—along with ensure their brand story and key messages continue to be part of search results and discourse. He also clearly explains why GEO is a strategic initiative and not a simple tactic—one … AI + SEO = GEO: AI Reputation Management Explained