Social Media Conference
Watch Sessions
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Social Media Conference 2026
Mar 9–11, 2026 · Walt Disney World Swan Resort · Orlando, FL · In person
28 sessions · 14h 28m total runtime
Pre-Conference Workshops
Track 1: General Sessions / Tactical Magic
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The Art and Science of Non-Obvious Thinking
Rohit Bhargava
39 minutes
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Owned & Earned: Making PR Discoverable in the Age of AI Through GEO and AEO
Jon Alhart
23 minutes
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Pivot Under Pressure: The Secrets to Realtime Risk Management and Agile Decision-Making on Social
Kate Patterson
25 minutes
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Beyond the Hashtag: Using Edutainment to Entertain, Engage and Delight Audiences
AJ Kumar, Sara Sheehy, Deanna Stevens Ulrich, Anna Moreno
35 minutes
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Bridging Troubled Waters: Safeguarding Against Social Media Trolling, Threats and Conflict
Allison Carter, Leslie Douglas, Daryl Drabinsky, Veronica Cintron
37 minutes
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Spokes-Bots, Ambassadors and Boundaries: Governing the Role of AI in Brand Presence
David Quiñones
26 minutes
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Using AI to Do More With Less: Workflow Systems That Scale Social
Adu Adu
25 minutes
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Tiny and Mighty: Social Strategies for Small Teams and Big Demands
Lara Harrison
21 minutes
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The Video Flywheel: How Brands Can Build Breakout Moments and Sustainable Reach
Allyson Forstrom
27 minutes
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Brand Voice in the Wild: AMA With the Humans Behind the Handles
Courtney Blackann, Melissa Rodriguez, Jorien Evans, Hannah Gregus
22 minutes
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Magic and Mayhem: How Entertainment Giants Win Fans Online
Justin Joffe, Danny Clemens, Sarah Walker, Cynthia Martinez, Claire Nance
36 minutes
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Outrun the Rumor Mill: Leading Through Crises on Social
Courtney Blackann, Kate Patterson, Kaylyn Harris, Brenda Duran
36 minutes
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Social Strategy Through M&A: How a Major Aviation Merger Avoided Turbulence
Maddie Richter
24 minutes
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The Future of Digital Platforms and Social Strategy
Allison Carter, Keith Nieves, Emily Fortner, Chaka Cumberbatch
26 minutes
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Track 2: Strategic Sorcery
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How Much Does the Algorithm Control Your Fate?
Emily Snyder
24 minutes
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Dazzle With Your Employer Brand: Marrying Professionalism and Creativity on Social Media
Michael Rothman
27 minutes
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Early Signal Detection: How Social Listening Becomes an Enterprise Risk and Insight Engine
Grace Putney
17 minutes
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Beloved in Small Circles: Growing Niche Audiences to Earn Loyalty and Achieve Results
Justin Joffe, Caroline Johns, John Yaglenski, Nicole Williams
35 minutes
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The Creator Economy: Navigating Disclosure, AI and Dollars
Meghan Meeker, Tod Plotkin, Stephanie Hind, Patrick Pho
36 minutes
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A Light in the Dark: Monitoring Brand Discussions on Closed Platforms
Samantha Cocove, Glennon DaySardonia
26 minutes
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Spotlight Ready: Setting Up Influencers and Ambassadors for Success
Jennifer Brown
26 minutes
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Sentiment and Resonance as a Metric: Scoring a Bullseye With Your Audience
Ashlyn Remillard
20 minutes
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Slapdash to Studio: Scaling Social Content Creation
Azad Yakatally
20 minutes
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War Stories from the Strategy Room: Hard Calls Under Fire
Anayancy Escarpanter, John Yaglenski, David Conti, Kassidy Silva
34 minutes
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Real Voices, Real Impact: How Ambassadors and User-Generated Content Build Credibility and Reach
Paulette Bleam
22 minutes
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Social Media Conference 2025
Mar 19–21, 2025 · Walt Disney World Swan Resort · Orlando, FL · In person
28 sessions · 16h 29m total runtime
Pre-Conference Workshops
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Activating Your AI Superpowers: Tools, Tips & Strategies for Innovative Social Content Creation
Eddy Gil, Richard Harbridge
1h 17m
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Insiders Out: How Employee Storytelling Puts the Heart Back into Employer Brand Building
Kara Hendrick
1h 19m
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Social Studios: Video Storytelling Across Social Media Ecosystems
Sarah Eisenmenger, Ted Harrison
1h 4m
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Track 1
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Content That Clicks: Making Internal Comms Snackable & Repurposing for Reach
Johannah Miller, Luis Guison, Barbara Booras
31 minutes
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Sunny Days on Social Media: The ABCs & 123s of Building a Positive Digital Presence
Eder Reynoso
30 minutes
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A Colorful Vision for the Future: How Putting Creativity at the Heart of Your Brand Fuels Innovation and Safeguards Humanity
Victoria Lozano
34 minutes
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Embracing the Bots: Generative AI and Emerging Tools
Jess Zafarris, Sirui Hua, Jennifer Magas, Gabrielle K. Too-A-Foo
48 minutes
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Three-Second Storytelling: How to Capture Attention and Interest in an Instant
Jill Scherer
37 minutes
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Shields Activated: How to Combat Crisis, Predict Predicaments and Deescalate Reputational Battles
Allison Carter, Jack Richards, David Johnston, Veleisa Patton Burrell
45 minutes
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Post This, Not That: Igniting Better Performance and Avoiding Social Media Speed Bumps to Secure Your Brand’s Reputation
Bryan Malenius, Brandy Peacock
27 minutes
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DIY With AI: Scaling In-house Social Video Production
Brittany Du Bois
26 minutes
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LinkedIn Insights for 2025 and Beyond: Trends Shaping the Future of Thought Leadership and Brand Social
Nicole Moreo
26 minutes
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Social Media Harm Reduction: Staying Safe as a Social Pro Today
Jonathan Bertrand
13 minutes
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How We Got Here: Finding Your Seat in the Social Media C-Suite
Meghan Anhalt, Jayde I. Powell, Adu Adu, Santi Pochat
27 minutes
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Social Media Has Gone to the Dogs: How WeRateDogs Built a Community of Millions Around Positivity and Pets
Matt Nelson
29 minutes
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From Boring to Boo-yah!: How Humor, Edutainment, and Surprise Can Transform Your Strategy
Isis Simpson-Mersha, Lisa Kay Davis, Brianna Blackburn, Hitakshi Shah
46 minutes
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Creator Connections: How to Set Up Influencers and Brand Ambassadors for Success
Lexi Natoli, Grace Jeon
25 minutes
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Anywhere You Go: Storyselling and Content Creation Across Channels
Meghan Anhalt
27 minutes
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Navigating a Sea of Content to Bring Knowledge, Adventure and Exploration to All
Allison Carter, Tulani André
27 minutes
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Track 2
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Extraordinary Experiences: Creating Immersive Brand Activations That Earn Attention and Loyalty
Claire Nance
26 minutes
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Decoding Social ROI: How to Unlock Social Media’s Business Impact
Stacy Putt, Jayli Barkley, Alejandro Fuenmayor, Heather Brinckerhoff
47 minutes
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Platform Smackdown: Selecting Your Organization’s Ultimate Social Media Lineup
Jenn Thai
39 minutes
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Tidying Your Tech Toybox: Selecting the Most Efficient Social Media Management Tools for Your Business
Justin Joffe, Kirsten Salmanowicz, Marnie Williams, Ian Suarez
45 minutes
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A Ballast in the Storm: How Employee Voices and Organizational Trust Saved Lives Amid an Unthinkable Crisis
Wren Krupczak, Fredie Carmichael
26 minutes
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Podcasting for Thought Leadership: Marketing Strategies for SMEs, Brands, and Education
Bryant Powell
26 minutes
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Analysis to Action: Blending Audience Insights and Brand Expertise to Build Trust and Social Relevance
Cori Clancy, Genna Cozzolino
25 minutes
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Peoplemoving: How to Build a Community with the Help of Brand Advocates & UGC
Allyson Forstrom
26 minutes
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Stories of the C-Suite: Championing Brand Ideals Through Thought Leadership
Jimmy Rice
25 minutes
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Social Media Conference 2024
Mar 27–29, 2024 · Walt Disney World Resort · Orlando, FL · In person
29 sessions · 17h 3m total runtime
Pre-Conference Workshops
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The New SEO Ecosystem: Strategies to Integrate SEO, Social Media and Influencer Marketing
Molly Tiedeken Kounga, Rachel Vandernick
1h 4m
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Social Media Splashdown: Riding the TikTok Short-Form Video Wave
Mackenzie Perna, Tyler Paget
1 hour
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AI-Powered Storytelling: Humanize Your Brand in the Age of Social Media and AI
Carlos Gil
1h 20m
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Social Media Track
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Storytelling in the Most Magical Place on Earth
Steven A. Miller, Justin Joffe
21 minutes
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Engaging Gen Z on Their Terms
Emily Molitor, Tod Plotkin
26 minutes
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From Under the Desk to Capitol Hill: How Social Media Is Changing the News, the Law and the World
V Spehar
33 minutes
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Adapt or Get Lapped: How To Be an AI-Enabled Communications and Social Media Engineer
Aaron Kwittken
31 minutes
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Sweet Success: Inside Hershey’s Influencer-Focused Campaigns
Jessica Du Quesne, Aliza Freud, Nicole Phillip
20 minutes
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Going the Distance: How Solo Social Media Pros Become the Heroes of Their Organizations
David Murray
27 minutes
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Letting Your Brand Voice Sing: How the TSA’s Social Accounts Soar Through Humor and Relatability
Emily Bonilla-Pieton
31 minutes
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Making a Business Impact: Activating Social Intelligence Data Across the Enterprise
Mary Beth Levin
26 minutes
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Engagement for All: How to Improve Social Media Accessibility
Emily Lucht
20 minutes
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Creating Showstopping Social Media Content for Less Glamorous Brands
Justin Joffe, Anastasia Titus, Zelly Lodin, Devin Alessio
47 minutes
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The Rise and Future of Short-Form Vertical Video
Susan Chang
49 minutes
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Choosing and Using Platforms in a Shifting Socialverse
Conor Clarke, Kristin Tormey
30 minutes
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DE&I on Social Media: Inclusion in the Age of Authenticity
Sharmistha Chatterjee, Daniela (Otero) Obenshain, Gabrielle K. Too-A-Foo
47 minutes
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Abracadabra! How to Supercharge Your Brand’s Social Media with IA—Not AI
Andrew Davis
54 minutes
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Marketing & PR
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When You Wish Upon a Tweet: Conquering Social Media Crises and Digital Dilemmas
Amanda Granit, Anastasia Titus, Glennon DaySardonia, Maddie Richter
47 minutes
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Podcasters Sound Off: Strategies to Produce and Promote a Winning Show
David Quiñones
28 minutes
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Audience-Informed Content Creation: Using 🧠 Neuromarketing to Scale Up Your Social Operation
Lainey Graham, Jesse Godfrey, Chas Williams
29 minutes
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Building a Brand Newsroom: A Marketer’s Guide
Mark Hendrickson, Jim Ylisela
32 minutes
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Avoiding Content Creation Burnout By Leveraging Your Content Creation Superpower
Amy Hager
18 minutes
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Guardians of the Brand: Handling Hot Topics in a Heated Election Year
Allison Carter, Lisa Kaplan, Sarakshi Rai, Karen Freberg, Ph.D.
50 minutes
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Brand Storytelling Meets Social Impact: Sharing Your Purpose Through Story
Joshua Reiman
35 minutes
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Manage Up with Metrics: Tools to Showcase PR and Marketing ROI to Leadership
Andrew Bates
28 minutes
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A New World of Community Engagement: How Generative AI and Web3 Are Powering an Immersive Future
Sean Devlin, Adeta Gayah, Leslie Douglas
45 minutes
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