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Social Media Conference

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2026 Mar 9–11, 2026 · Walt Disney World Swan Resort · Orlando, FL 28 sessions 14h 28m View agenda 2025 Mar 19–21, 2025 · Walt Disney World Swan Resort · Orlando, FL 28 sessions 16h 29m View agenda 2024 Mar 27–29, 2024 · Walt Disney World Resort · Orlando, FL 29 sessions 17h 3m View agenda

Social Media Conference 2026

Mar 9–11, 2026 · Walt Disney World Swan Resort · Orlando, FL · In person

28 sessions · 14h 28m total runtime

Year 2026 2025 2024

Pre-Conference Workshops

  • Mastering the Big Three: TikTok, Instagram and LinkedIn Natalie Calvo 1h 3m Watch Now
  • Elevating Social Content Strategy with Social Search and GEO Brent Bowen 1h 5m Watch Now
  • Measurement That Matters: Setting Up Your Social KPIs for Real Business Impact Patrick Pho 1h 4m Watch Now

Track 1: General Sessions / Tactical Magic

  • The Art and Science of Non-Obvious Thinking Rohit Bhargava 39 minutes Watch Now
  • Owned & Earned: Making PR Discoverable in the Age of AI Through GEO and AEO Jon Alhart 23 minutes Watch Now
  • Pivot Under Pressure: The Secrets to Realtime Risk Management and Agile Decision-Making on Social Kate Patterson 25 minutes Watch Now
  • Beyond the Hashtag: Using Edutainment to Entertain, Engage and Delight Audiences AJ Kumar, Sara Sheehy, Deanna Stevens Ulrich, Anna Moreno 35 minutes Watch Now
  • Bridging Troubled Waters: Safeguarding Against Social Media Trolling, Threats and Conflict Allison Carter, Leslie Douglas, Daryl Drabinsky, Veronica Cintron 37 minutes Watch Now
  • Spokes-Bots, Ambassadors and Boundaries: Governing the Role of AI in Brand Presence David Quiñones 26 minutes Watch Now
  • Using AI to Do More With Less: Workflow Systems That Scale Social Adu Adu 25 minutes Watch Now
  • Tiny and Mighty: Social Strategies for Small Teams and Big Demands Lara Harrison 21 minutes Watch Now
  • The Video Flywheel: How Brands Can Build Breakout Moments and Sustainable Reach Allyson Forstrom 27 minutes Watch Now
  • Brand Voice in the Wild: AMA With the Humans Behind the Handles Courtney Blackann, Melissa Rodriguez, Jorien Evans, Hannah Gregus 22 minutes Watch Now
  • Magic and Mayhem: How Entertainment Giants Win Fans Online Justin Joffe, Danny Clemens, Sarah Walker, Cynthia Martinez, Claire Nance 36 minutes Watch Now
  • Outrun the Rumor Mill: Leading Through Crises on Social Courtney Blackann, Kate Patterson, Kaylyn Harris, Brenda Duran 36 minutes Watch Now
  • Social Strategy Through M&A: How a Major Aviation Merger Avoided Turbulence Maddie Richter 24 minutes Watch Now
  • The Future of Digital Platforms and Social Strategy Allison Carter, Keith Nieves, Emily Fortner, Chaka Cumberbatch 26 minutes Watch Now

Track 2: Strategic Sorcery

  • How Much Does the Algorithm Control Your Fate? Emily Snyder 24 minutes Watch Now
  • Dazzle With Your Employer Brand: Marrying Professionalism and Creativity on Social Media Michael Rothman 27 minutes Watch Now
  • Early Signal Detection: How Social Listening Becomes an Enterprise Risk and Insight Engine Grace Putney 17 minutes Watch Now
  • Beloved in Small Circles: Growing Niche Audiences to Earn Loyalty and Achieve Results Justin Joffe, Caroline Johns, John Yaglenski, Nicole Williams 35 minutes Watch Now
  • The Creator Economy: Navigating Disclosure, AI and Dollars Meghan Meeker, Tod Plotkin, Stephanie Hind, Patrick Pho 36 minutes Watch Now
  • A Light in the Dark: Monitoring Brand Discussions on Closed Platforms Samantha Cocove, Glennon DaySardonia 26 minutes Watch Now
  • Spotlight Ready: Setting Up Influencers and Ambassadors for Success Jennifer Brown 26 minutes Watch Now
  • Sentiment and Resonance as a Metric: Scoring a Bullseye With Your Audience Ashlyn Remillard 20 minutes Watch Now
  • Slapdash to Studio: Scaling Social Content Creation Azad Yakatally 20 minutes Watch Now
  • War Stories from the Strategy Room: Hard Calls Under Fire Anayancy Escarpanter, John Yaglenski, David Conti, Kassidy Silva 34 minutes Watch Now
  • Real Voices, Real Impact: How Ambassadors and User-Generated Content Build Credibility and Reach Paulette Bleam 22 minutes Watch Now

Social Media Conference 2025

Mar 19–21, 2025 · Walt Disney World Swan Resort · Orlando, FL · In person

28 sessions · 16h 29m total runtime

Year 2026 2025 2024

Pre-Conference Workshops

  • Activating Your AI Superpowers: Tools, Tips & Strategies for Innovative Social Content Creation Eddy Gil, Richard Harbridge 1h 17m Watch Now
  • Insiders Out: How Employee Storytelling Puts the Heart Back into Employer Brand Building Kara Hendrick 1h 19m Watch Now
  • Social Studios: Video Storytelling Across Social Media Ecosystems Sarah Eisenmenger, Ted Harrison 1h 4m Watch Now

Track 1

  • Content That Clicks: Making Internal Comms Snackable & Repurposing for Reach Johannah Miller, Luis Guison, Barbara Booras 31 minutes Watch Now
  • Sunny Days on Social Media: The ABCs & 123s of Building a Positive Digital Presence Eder Reynoso 30 minutes Watch Now
  • A Colorful Vision for the Future: How Putting Creativity at the Heart of Your Brand Fuels Innovation and Safeguards Humanity Victoria Lozano  34 minutes Watch Now
  • Embracing the Bots: Generative AI and Emerging Tools Jess Zafarris, Sirui Hua, Jennifer Magas, Gabrielle K. Too-A-Foo 48 minutes Watch Now
  • Three-Second Storytelling: How to Capture Attention and Interest in an Instant Jill Scherer 37 minutes Watch Now
  • Shields Activated: How to Combat Crisis, Predict Predicaments and Deescalate Reputational Battles Allison Carter, Jack Richards, David Johnston, Veleisa Patton Burrell 45 minutes Watch Now
  • Post This, Not That: Igniting Better Performance and Avoiding Social Media Speed Bumps to Secure Your Brand’s Reputation Bryan Malenius, Brandy Peacock 27 minutes Watch Now
  • DIY With AI: Scaling In-house Social Video Production Brittany Du Bois 26 minutes Watch Now
  • LinkedIn Insights for 2025 and Beyond: Trends Shaping the Future of Thought Leadership and Brand Social Nicole Moreo 26 minutes Watch Now
  • Social Media Harm Reduction: Staying Safe as a Social Pro Today Jonathan Bertrand 13 minutes Watch Now
  • How We Got Here: Finding Your Seat in the Social Media C-Suite Meghan Anhalt, Jayde I. Powell, Adu Adu, Santi Pochat 27 minutes Watch Now
  • Social Media Has Gone to the Dogs: How WeRateDogs Built a Community of Millions Around Positivity and Pets Matt Nelson 29 minutes Watch Now
  • From Boring to Boo-yah!: How Humor, Edutainment, and Surprise Can Transform Your Strategy Isis Simpson-Mersha, Lisa Kay Davis, Brianna Blackburn, Hitakshi Shah 46 minutes Watch Now
  • Creator Connections: How to Set Up Influencers and Brand Ambassadors for Success Lexi Natoli, Grace Jeon 25 minutes Watch Now
  • Anywhere You Go: Storyselling and Content Creation Across Channels Meghan Anhalt 27 minutes Watch Now
  • Navigating a Sea of Content to Bring  Knowledge, Adventure and Exploration to All Allison Carter, Tulani André 27 minutes Watch Now

Track 2

  • Extraordinary Experiences: Creating Immersive Brand Activations That Earn Attention and Loyalty Claire Nance 26 minutes Watch Now
  • Decoding Social ROI: How to Unlock Social Media’s Business Impact Stacy Putt, Jayli Barkley, Alejandro Fuenmayor, Heather Brinckerhoff 47 minutes Watch Now
  • Platform Smackdown: Selecting Your Organization’s Ultimate Social Media Lineup Jenn Thai 39 minutes Watch Now
  • Tidying Your Tech Toybox: Selecting the Most Efficient Social Media Management Tools for Your Business Justin Joffe, Kirsten Salmanowicz, Marnie Williams, Ian Suarez 45 minutes Watch Now
  • A Ballast in the Storm: How Employee Voices and Organizational Trust Saved Lives Amid an Unthinkable Crisis Wren Krupczak, Fredie Carmichael 26 minutes Watch Now
  • Podcasting for Thought Leadership: Marketing Strategies for SMEs, Brands, and Education Bryant Powell 26 minutes Watch Now
  • Analysis to Action: Blending Audience Insights and Brand Expertise to Build Trust and Social Relevance Cori Clancy, Genna Cozzolino 25 minutes Watch Now
  • Peoplemoving: How to Build a Community with the Help of Brand Advocates & UGC Allyson Forstrom 26 minutes Watch Now
  • Stories of the C-Suite: Championing Brand Ideals Through Thought Leadership Jimmy Rice 25 minutes Watch Now

Social Media Conference 2024

Mar 27–29, 2024 · Walt Disney World Resort · Orlando, FL · In person

29 sessions · 17h 3m total runtime

Year 2026 2025 2024

Pre-Conference Workshops

  • The New SEO Ecosystem: Strategies to Integrate SEO, Social Media and Influencer Marketing Molly Tiedeken Kounga, Rachel Vandernick 1h 4m Watch Now
  • Social Media Splashdown: Riding the TikTok Short-Form Video Wave Mackenzie Perna, Tyler Paget 1 hour Watch Now
  • AI-Powered Storytelling: Humanize Your Brand in the Age of Social Media and AI Carlos Gil 1h 20m Watch Now

Social Media Track

  • Storytelling in the Most Magical Place on Earth Steven A. Miller, Justin Joffe 21 minutes Watch Now
  • Engaging Gen Z on Their Terms Emily Molitor, Tod Plotkin 26 minutes Watch Now
  • From Under the Desk to Capitol Hill: How Social Media Is Changing the News, the Law and the World V Spehar 33 minutes Watch Now
  • Adapt or Get Lapped: How To Be an AI-Enabled Communications and Social Media Engineer Aaron Kwittken 31 minutes Watch Now
  • Sweet Success: Inside Hershey’s Influencer-Focused Campaigns Jessica Du Quesne, Aliza Freud, Nicole Phillip 20 minutes Watch Now
  • Going the Distance: How Solo Social Media Pros Become the Heroes of Their Organizations David Murray 27 minutes Watch Now
  • Letting Your Brand Voice Sing: How the TSA’s Social Accounts Soar Through Humor and Relatability Emily Bonilla-Pieton 31 minutes Watch Now
  • Making a Business Impact: Activating Social Intelligence Data Across the Enterprise Mary Beth Levin 26 minutes Watch Now
  • Engagement for All: How to Improve Social Media Accessibility Emily Lucht 20 minutes Watch Now
  • Creating Showstopping Social Media Content for Less Glamorous Brands Justin Joffe, Anastasia Titus, Zelly Lodin, Devin Alessio 47 minutes Watch Now
  • The Rise and Future of Short-Form Vertical Video Susan Chang 49 minutes Watch Now
  • Choosing and Using Platforms in a Shifting Socialverse Conor Clarke, Kristin Tormey 30 minutes Watch Now
  • DE&I on Social Media: Inclusion in the Age of Authenticity Sharmistha Chatterjee, Daniela (Otero) Obenshain, Gabrielle K. Too-A-Foo 47 minutes Watch Now
  • Abracadabra! How to Supercharge Your Brand’s Social Media with IA—Not AI Andrew Davis 54 minutes Watch Now

Marketing & PR

  • When You Wish Upon a Tweet: Conquering Social Media Crises and Digital Dilemmas Amanda Granit, Anastasia Titus, Glennon DaySardonia, Maddie Richter 47 minutes Watch Now
  • Podcasters Sound Off: Strategies to Produce and Promote a Winning Show David Quiñones 28 minutes Watch Now
  • Audience-Informed Content Creation: Using 🧠 Neuromarketing to Scale Up Your Social Operation Lainey Graham, Jesse Godfrey, Chas Williams 29 minutes Watch Now
  • Building a Brand Newsroom: A Marketer’s Guide Mark Hendrickson, Jim Ylisela 32 minutes Watch Now
  • Avoiding Content Creation Burnout By Leveraging Your Content Creation Superpower Amy Hager 18 minutes Watch Now
  • Guardians of the Brand: Handling Hot Topics in a Heated Election Year Allison Carter, Lisa Kaplan, Sarakshi Rai, Karen Freberg, Ph.D. 50 minutes Watch Now
  • Brand Storytelling Meets Social Impact: Sharing Your Purpose Through Story Joshua Reiman 35 minutes Watch Now
  • Manage Up with Metrics: Tools to Showcase PR and Marketing ROI to Leadership Andrew Bates 28 minutes Watch Now
  • A New World of Community Engagement: How Generative AI and Web3 Are Powering an Immersive Future Sean Devlin, Adeta Gayah, Leslie Douglas 45 minutes Watch Now

The Imagination Lab

  • Keynoter V Spehar V Spehar 27 minutes Watch Now
  • Keynoter Andrew Davis Andrew Davis 22 minutes Watch Now
  • How to Avoid Kissing Frogs and Find Your Fairytale Influencer Rachel Vandernick 15 minutes Watch Now
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