What does it take to create content that truly connects? In this session, we’ll explore the art of creating thumb-stopping social posts—whether it’s a snappy caption, an eye-catching image, or a smartly edited video. You’ll learn the fundamentals of storytelling for social media and how to tailor your content to the unique style of each … Content Alchemy: Crafting Irresistible Social Media Messaging
This single, intermediate-level module from Ragan’s Justin Joffe explains the benefits of communicators being involved early in event planning and event marketing. You’ll learn how to translate your goals into event messaging, align across teams and frame events as part of a larger story before, during and after the event.
As technology, regulations and expectations evolve, so must your approach to budgeting. This session is your inside track to making the business case for your communications spend. Whether you're leading a lean team or scaling strategy across a global enterprise, you’ll walk away knowing exactly what to invest in, what to push back on and … How to Get What You Need for 2026 and Future-Proof Your Comms Budget
Too many internal comms teams are still judged on clicks, opens and impressions when what leadership wants are results tied to retention, productivity and profitability. Learn how to shift from surface-level metrics to proof points that resonate with leadership—and position comms as a strategic function, not just a support role. You’ll walk away knowing how … How to Connect Comms to the Bottom Line
Intrigued by growing a following on LinkedIn or in any social space? This one’s for you. A prominent voice and influencer will share how they’ve grown a following on LinkedIn. Get the real ingredients for the secret sauce that creates content that feels authentic, builds trust and expands your (or your exec’s) professional impact. You’ll … How to Tap LinkedIn to Build Influence and a Personal Brand
Numbers don’t speak for themselves—you do. Learn how to turn dry data into crisp, compelling visuals that resonate with time-starved stakeholders and skeptical execs. Whether you’re reporting employee survey results, shaping a strategy deck, or driving change comms, this session will help you elevate your visuals from filler to force. You’ll learn how to: Find … How to Tell a Visually Compelling Story with Data
When fewer than half of employees fully use their benefits, the problem might be that they’re not aware of the offerings. Learn from one leading healthcare organization that recognized the need for personalized outreach to boost benefits engagement—and how they connected with a deskless workforce. By harnessing available employee data, tailoring messages to specific segments, … Energizing Enrollment: A Journey From ‘One-Size Fits All’ Approach to Personalization
According to the 2025 Ragan Communications Benchmark Survey, 63% of communicators say fragmented employee experiences are their top challenge — but the bigger challenge may be the moving target of executive expectations, especially with AI tools and platforms providing real time metrics. As business goals shift, so do the KPIs internal teams are expected to … Delivering the Right Metrics: Meeting Evolving Expectations From Leadership
Building a powerful employer brand requires more than good ideas — it takes influence. While alignment across departments isn’t always seamless, this workshop will show you how to lead from your position, shape workflows across functions, and become the connector your organization needs. Walk away with the tools to strengthen your position as the strategic force … Aligning KPIs and Building a Unified Measurement Strategy
This single, intermediate-level module from Ragan’s Justin Joffe will teach you a structured approach to building purpose-driven narratives that resonate with decision makers. You’ll learn how to frame the rationale, apply a narrative arc that connects emotional cues to rational goals, and present your narrative to executives effectively.