Surface-level vanity metrics have lost their shine, AI tools are reshaping the comms tech stack, and leadership teams expect communicators to speak the language of business outcomes. Throughout this fast-paced, 90-minute journey, you’ll learn exactly which metrics deserve your attention now, which ones to leave behind, and how to turn raw data into boardroom-ready narratives. … Measurement Webinar: Measuring the Impact of Your Communications
As a communications leader at a top AI company, you're on the hook to get AI builders to use AI in their own jobs. But what if you’re a skeptic with more questions than answers about the technology's future? In this session, a Google strategic internal comms exec shares her candid journey from AI outsider … A Skeptic’s Guide to AI: Drive Adoption and Show Impact—Even If You’re Not a Super User
Internal communications drive real business outcomes, but communicators often lack the strategies, data or insights to leverage comms for organizational-wide priorities, such as alignment or engagement. In this session, Axios HQ Senior Editor Kate Samano will share the data and strategies from her work with organizations big and small so you can increase your comms’ … Own Your Impact: The Strategies and Data for Org-wide Alignment and Engagement
Forecasts are flagging slower global growth, more policy-driven volatility and increased recession risk—so 2026 comms budgets will certainly face the scalpel. Little surprise then that execs now want irrefutable proof that every message, townhall and trade story moves the business needle. This integrated ROI session shows how to unify data from media, web, CRM and … Metrics That Matter: Proving Integrated ROI in a Tighter Economy
In a world where organizations are constantly evolving, the role of people analytics in driving effective employee comms has never been more critical. Dawn Klinghoffer, Microsoft’s VP of HR Business Insights, will reveal how data on topics like AI, inclusion, and career development can help comms leaders design messages that resonate and programs that deliver. … Data Decoded! The Art of Turning People Data Into Comms Gold
Communicators are increasingly asked not just to measure activity and their internal communication wins, but to prove real business impact. This hands-on session will guide you beyond surface-level metrics to uncover the full story of how internal communications (as well as external) should drive organizational outcomes. You’ll learn how to approach measurement with rigor, connect … Score One for Comms: Mastering Measurement and Data Science
This case study from Professor Brandon Boatwright at Clemson University explores how social intelligence and social listening surfaces insights that drive action for PR pros. Beginning with a focus on finding your place in the social listening landscape, Boatwright dives into search parameters and Boolean operators and metrics before sharing two profound case studies from … Case Study: Social Intelligence for Public Relations Pros
There’s a bit of math involved, but don’t worry — we’ll make it simple! In Week 2, we’ll tackle the often tricky—but vital—task of tracking your social media performance. From understanding engagement and conversion rates to decoding social listening and sentiment analysis, this session will help you understand what’s working and why. You’ll leave knowing … Social Media Arithmetic: Metrics, Insights & Real-Time Tracking
What does it take to create content that truly connects? In this session, we’ll explore the art of creating thumb-stopping social posts—whether it’s a snappy caption, an eye-catching image, or a smartly edited video. You’ll learn the fundamentals of storytelling for social media and how to tailor your content to the unique style of each … Content Alchemy: Crafting Irresistible Social Media Messaging
There’s a bit of math involved, but don’t worry — we’ll make it simple! In Week 2, we’ll tackle the often tricky—but vital—task of tracking your social media performance. From understanding engagement and conversion rates to decoding social listening and sentiment analysis, this session will help you understand what’s working and why. You’ll leave knowing … Social Media Arithmetic: Metrics, Insights & Real-Time Tracking