Mass-market AI rollouts are no longer theory. Disney has built a 100-person Office of Technology Enablement for its parks and films. GE HealthCare leads the FDA in cleared AI devices. Microsoft’s Copilot now reaches hundreds of millions of users. And CNN’s CEO is betting AI will out-Google Google for news discovery. In this keynote, one … How We Did It: Behind the Scenes of a Winning Global AI Rollout
Over half of communicators are unsure of or uninvolved in their company’s AI strategy (Ragan 2025 Benchmark Report). Surprisingly, that gap is actually an opening: Whoever controls adoption data controls the story. Join this panel as they share how they capture hours saved, dollars won and engagement gains. You’ll see the AI dashboards they present … AI Measurement: How Comms Can Shape the KPI Mandate
In this intermediate module, XPO Sr. Director of Internal Communications Meaghan Baumwald shares her road-tested frameworks for defining goals to shape KPIs, applying that logic to tell robust-data driven stories and embrace less-known metrics as part of the process. You’ll learn how to: Implement a five-part approach that translates outcomes into impact by defining business … Module: Data-Driven Storytelling: From Output to Impact
Chapter 2: Measurement and Managers The Measure of Success: Using Data to Manage Up, Down and Through Change Effective internal comms requires strategic partnerships and a data-driven approach. In this session, we’ll explore how to collaborate with execs, managers, SMEs and cross-functional teams to create aligned internal comms by harnessing those KPIs we touched on.
This single, advanced-level module from Ragan’s Justin Joffe breaks down the mechanics of executive communications a strategic operating lever to drive alignment, sharpen organizational priorities, accelerate change and strengthen credibility with multiple stakeholders. Learners will come away understanding how to pull strategy through messaging, calibrate a leader’s voice to business context, and design exec comms … Module: Voice, Vision & Velocity: A System for Executive Communications
Order takers won’t cut it in 2026. Leaders want copy that advances strategy, answers audience pain points and earns space on their measurement dashboards. This session shows how to decode the numbers behind your organization and then weave them—plus a dash of reader psychology—into crisp, persuasive messages that drive engagement, sales and even policy shifts … KPIs and Commas: Persuasive Writing Secrets that Move the Needle
This single, advanced-level module from Ragan’s Justin Joffe unpacks how to evaluate your corporate reputation by examining the workforce itself. Communicators will learn how to develop an attribution arc that treats employee experience data as a leading indicator of reputation outcomes by translating qualitative signals into quantifiable intelligence that informs their larger communication strategies.
This single, advanced-level module from Ragan’s Justin Joffe explores how the strategic value of investor relations has changed over the years as the practice has moved along the maturity curve— then demonstrates how a focus on trust and confidence is gained by shaping metrics into market narrative that sustains credibility and consistency.
In this first video of Ragan’s Signature Voices Series, General Mills Chief Communications Officer Jano Cabrera explains why most communicators are approaching reputation management from the wrong starting point—and how to audit your internal reputation story before deciding what to measure.Jano CabreraChief Communications OfficerGeneral Mills
This 3-part, intermediate-level series with Hot Paper Lantern CEO Ed Moed breaks down how PR pros can build and demonstrate business fluency with agency leaders, client-side leaders and decision makers, and colleagues.