In this lesson, Volkswagen Content Studio lead Patrick Pho shares Volkswagen of America’s strategy for defining and measuring success on social media. You will learn how to: Map your social KPIs to a funnel that moves audiences from awareness to loyalty along the social user journey. Apply the principles of historical benchmarking to your social … Module: Defining Social KPIs for Business Impact
Engagement, culture and retention don’t land on an invoice the same way a press release or media hit might, making it difficult for internal comms to prove ROI on GenAI programs. Learn how to reframe internal comms as the heroes for AI adoption, revenue lift and risk reduction—and how to measure and present it (with … From Hype to Payoff: Proving Internal Comm’s Worth in AI Adoption
Measuring and presenting those insights is still the #1 headache for internal comms. When you can’t turn clicks into business value, budgets can stall and you’re stuck with more questions than answers. This hands-on workshop walks you through a start-to-finish data storytelling framework—tying objectives to outcomes, surfacing act-on rates and framing insights in a one-slide … Data Storytelling: Finding the Value Within Your Existing KPIs
On the April 2026 CLC Member Call: ADP will share how their internal comms team provides education and recognition opportunities to their technology group. City and County of Denver will outline their approach to comms measurement.
In the third episode of Ragan’s Signature Voices Series, Johna Burke, the Global Managing Director of AMEC the Association of the Measurement and Evaluation of Communications) shares how she believes AI should responsibly fit into communications measurement workflows, how language and cultural biases affect the integrity of AI data outputs, and where human discretion remains … What Communicators Get Wrong About AI-Assisted Measurement
Clicks show reach and comments give feedback, but sentiment reveals what truly lands. In a landscape shaped by algorithm shifts, audience fatigue and cultural volatility, raw engagement isn’t enough. As E.L.F.’s 2025 partnership with comedian Matt Rife showed, cultural context can flip a “perfect fit” into a miss. This session shows how to track, benchmark … Sentiment and Resonance as a Metric: Scoring a Bullseye With Your Audience
Vanity metrics like impressions won't save you in a boardroom with senior leadership. Social pros need to speak the language of revenue, risk and brand trust — and they need to do it with clean dashboards, clear goals and confident strategy. This session takes you step-by-step through social measurement redesign. You’ll map platform goals to … Measurement That Matters: Setting Up Your Social KPIs for Real Business Impact
Most communications organizations are sitting on a gold mine of largely untapped qualitative data collected from employees, customers and stakeholders but few are extracting its full strategic value. With today’s AI-powered tools, you can move beyond anecdotal insights and surface patterns, risks and opportunities to directly inform business decisions. In this session, communications and employee … March 2026 CLC Group Learning Recording
The module focuses on how senior communicators can operationalize storytelling by setting narrative intent, guiding interpretation, directing production without micromanaging it and defining credible signals of success. You’ll learn how to: Analyze how storytelling functions as a strategic system Apply behavioral psychology principles to design narrative frames and sequences that guide belief formation and reduce … Module: Storytelling Systems That Drive Behavior and Business Outcomes