You already know your PR initiatives drive results—but how do you demonstrate your organization’s share of voice across today’s new media landscape to your leadership? In this module, we'll learn how to demonstrate the impact of your organization and your work through metrics executives value and narratives they understand. This module equips you to use … Proving the Value of PR: Demonstrating ROI to Protect Reputation and Unlock Organizational Growth
Modern PR requires a versatile toolkit—leveraging AI-driven technologies, social media best practices, and a diverse range of digital resources. This session will help you master AI prompting techniques across tools such as ChatGPT, Gemini, Microsoft Copilot, Midjourney and more to enable streamlined content creation, enhance your social media strategies for optimal engagement, and explore digital … Tools & Tech to Shape Your PR Practice: AI Prompting, Social Media, and Beyond
Crises don't politely announce themselves—they arrive suddenly, carrying significant reputational risk. This session provides comprehensive guidance on building a proactive, modern crisis communications framework that protects against reputational threats and keeps your organization ready to face deepfakes, activist mobs, social media chaos and everything in between. You'll learn techniques for identifying potential issues early, establishing … In Case of Emergency: Building Crisis Readiness Before You Need It
This 3-part, basic-level series from Ragan’s Mike Prokopeak will teach you how to set tangible goals by understanding the tenets of SMART goals and contributing to OKRs.
According to a recent Ragan/HarrisX survey, 78% of CEOs see themselves as leading external communications efforts, while just 15% of communicators agree. In this tell-all panel, we pull back the curtain on the expectations CEOs have for their PR teams in this tell-all panel. Industry veterans will reveal the unfiltered expectations CEOs have for their … Tell-All: Leadership Insights on What CEOs Want from Their PR Teams
Traditional metrics often fall short when it comes to assessing the nuanced achievements of nonprofits and mission-driven organizations—as well as organizations who’d prefer to fly under the radar. Success can’t always be measured by headlines or revenue. In this panel we’ll explore alternative ways to track and evaluate impact, looking at trust and cultural relevance. … Rethinking PR Metrics: Unconventional KPIs for Storytelling
To gain the C-Suite’s trust, PR professionals must do more than tell the story. You need to speak the language of the business, showing how every PR initiative drives measurable results. The key is to quantify, prove, and showcase how your PR efforts directly influence the bottom line. Join this workshop to discover how to … Measurement and Data Boot Camp
This single, advanced-level module from Ragan’s Justin Joffe unpacks how social listening serves the business at a strategic level. You’ll learn how to listen for business intent and tie actions to insights, differentiated noise from signals and identify leading indicators, then provide actionable, forward-thinking insights.
(20m) Effective layoff communication isn’t just about the messaging—it’s about delivering the news in a way that preserves morale and transparency. A thoughtful rollout ensures employees are informed, not blindsided, while ongoing engagement rebuilds trust. By measuring impact and gathering feedback, organizations can strengthen a culture of respect and resilience through change. This module will … Rolling Out an Integrated Layoff Comms Strategy (Part 2)
(20m) This module will give you the measurement and evaluation tactics you need to gather the right data ensure you’re analyzing it properly. By the end, you’ll know how to tailor the data you collect for different audiences and report it effectively.