(25m) In this module, we’ll focus on specific stakeholder sets along the value cycle and look at how communicators can best support them to keep things turning. We’ll focus on employees, suppliers, partners and customers.By the end, you’ll have a practical understanding of how to document your wins and present them to demonstrate how comms … Ensuring the Whole Value Cycle Wins (Part 3)
(20m) In this module, we’ll dive into the foundational principles of communications measurement. We’ll talk about how key performance indicators work toward goals, explain the different types of metrics that you can measure, and unpack the principles of ethical measurement. By the end, you’ll have a practical understanding of how your measurement efforts can tie … Measurement Principles (Part 1)
(20m) In this module, we’ll move beyond the foundational principles of communications measurement and explore what, and how, to measure. We’ll talk about the metrics, KPIs, goals and impacts that you can make in four key measurement areas, while exploring the tools and touchpoints to do so. By the end, you’ll have a practical understanding … Measuring the Effectiveness of Your Communications (Part 2)
(15m) In this module, we’ll go over how to organize and report on the results of your measurement efforts. We’ll talk about how organization drives alignment, talk about what to include in your report and go over how to structure it for maximum buy-in from your stakeholders. By the end, you’ll have a practical understanding … Organizing, Reporting and Taking Action (Part 3)
(30m) In this module, we’ll look at the channels, design, and implementation of a nuanced feedback strategy that can strengthen your employee engagement efforts. You’ll learn how to find the right channels for the proper purpose, compose survey questions that drive actionable insights, analyze your results effectively and translate those insights to action. By the … Sourcing, Interpreting and Acting on Feedback (Part 3)
Internal communicators are producing more content than ever, yet a large share of what’s sent is either ignored or merely skimmed. So before measuring engagement, we need to ask: Is what we’re sending worth reading? Using the Internal Communications Quality Index (ICQI) and real-world email benchmarking data, this session explores how to separate quality content … Is It Worth Your Attention? How to Measure Internal Communications Quality (Not Just Volume)
Learn top findings from the 2025 Ragan Communications Benchmark Report, which gauges what’s working, what’s not and what’s ahead for communicators in this exclusive research project for the Communications Leadership Council. Explore the must-have skills and competencies for modern communicators, with learning journeys mapped via The Ragan Framework.
Internal communications shape workplace culture, craft company narratives and inform employees on news, policy and business performance. The true measure of success in internal communications is when your employees receive, believe and are motivated to act on your messages. Effective internal communications have a significant positive impact on organizational success, whereas poor execution will waste … Create a New Kick Butt Index (KBI) for Employee Engagement: 7 Steps to an Ideal Internal Communications Measurement Program
Traditional metrics like open rates and click-through rates no longer suffice to demonstrate the true value of internal communications—you need to speak in ways that MBA’s can understand. This workshop will focus on the new KPIs, why they are critical, and the tools and techniques you can use to effectively measure them. You’ll leave with … Making the Business Case for Comms: The KPIs That Matter
You already know the fundamentals, but 2025 isn’t business as usual. We’re in the era of acronyms—RTO, RIFs, DEI, ESG—each bringing unique cultural challenges. Layer in political dynamics, organizational changes, and shrinking attention spans, and the workplace landscape is being redefined—often in ways beyond our control. Join RCG culture expert Kristin Graham for an interactive … March 2025 CLC Group Learning Recording