Did you know that only 40% of marketers have a documented content strategy, according to CMI? No wonder leadership is often left asking, “Where’s the ROI?” That ends here. This sprint session hands you a plug-and-play content strategy blueprint—along with easy audit steps and AI shortcuts—that you can use to gap check engagement and then monetize content across every internal and external touchpoint. You’ll learn:
- How to quickly nail down goals, personas, brand story, governance and channel mix—the must-haves of any content strategy that scales.
- A four-step audit process to surface content gaps inside and out, plus practical fixes to close them fast.
- How to balance Paid, Earned, Shared, Owned so each piece pulls its weight without silo squabbles.
- Examples of one-page dashboards that eliminate spreadsheet sprawl linking topics to traffic, trust and revenue.
- Quick tips to use tools like ChatGPT, Semrush and even Power BI to speed audits, calendar builds and reporting.
