Jennifer Fickley-Baker

Jenn Fickley-Baker is a former journalist and a seasoned storyteller with more than 20 years of experience in delivering must-read storytelling moments for global brands. She previously worked for Disney Parks in internal communications, public relations and social media for 19 years. She’s now the Director of Global Editorial for Hilton, where she’s led a complete transformation of Hilton’s media site into Stories From Hilton storytelling site, enriching the Hilton’s storytelling impact through an improved UI/UX, as well as a new content strategy. She’s currently exploring how A.I. can be used to boost the idea generation, content production,  and reporting processes. Her education includes an M.A. in Creative Writing from Harvard, a Ph.D. in Text & Technology from the University of Central Florida, and most recently, a Certificate in Marketing A.I. from Cornell.