With 63% of marketers struggling to produce engaging content, it's time to embrace a trimodal approach that uses AI to elevate text, imagery and video. Hear from Hilton's editorial director how its AI-assisted newsroom overhaul boosted SEO and discoverability, how a "Be My Eyes" partnership deployed live video and AI to enhance accessibility for visually impaired guests—and how a collaboration with Voyager Space produced a next-level AI-influenced fly-through video envisioning hospitality in orbit. What you'll learn:
- How AI plug-ins and tools like ClassifAI can help audit content libraries and online newsrooms, refine SEO—and even boost media coverage.
- Smarter Ideation: How editorial and content teams can leverage ChatGPT and other AI tools for evergreen story ideas, trend spotting and fast research.
- AI-Assisted Hero Content in Action: She how Hilton's "Be My Eyes" video and a Hilton/Voyager cinematic fly-through broke new ground—with the assistance of AI.
- Cross-Channel Alignment: How to partner with other internal teams—from customer experience and diversity to design—on content strategy that drives business goals.
- Future-Forward Strategy: Insights to better understand AI ethics, privacy and best practices as you scale AI adoption.
