The world of social media never stands still. In our final week, we’ll explore the trends and technologies shaping the future of social. From AI tools that help you create content faster and smarter to emerging platforms poised to change the game, we’ll show you how to stay ahead of the curve. You’ll walk away with a forward-thinking plan to keep your social media strategy cutting-edge—and your audience engaged. You’ll learn:
- AI as Your Sidekick: Tools like ChatGPT, Lumen5 and Canva can help streamline content creation. Learn how to integrate these tools into your workflow, saving time and boosting content efficiency across your team.
- Community First: How social media managers are becoming community managers, and how to harness volunteers and enthusiasts on platforms like Discord, Reddit and in Facebook Groups.
- Platform Predictions: Where to spend your time — and if you should — across new platforms such as Threads, Mastodon, Spill and Lemon8, and how tools like Lemmy, Pixelfed and Sprinklr can help you build an early presence.
- Ethics in Innovation: Face the challenges of AI in social media and understand how to set up an AI task force involving legal, IT and communications teams to ensure ethical use across your organization.
- Tech for Tomorrow: Next-gen tools like HubSpot's AI-powered social suite, Adobe Firefly, and Pictory are shaping the future of social media. Take home specific strategies on how to start leveraging these technologies today to future-proof your brand.
- Case Study: Generate & Activate: Find out from the pros how AI-generated and augmented content can and should be used across social media. Learn how to activate AI-generated content responsibly and successfully.
