The influencer gold rush has matured into a full-blown economy — with contracts, crises and creative control all up for debate. This panel assembles creators, brand reps and legal minds to tackle the mess and momentum of working with talent in an era where your next campaign star might be a CGI composite or a Gen Z grad with a million followers and no media training. From murky disclosures to pricing chaos, the stakes have escalated. You need structure, strategy and sharp instincts to build creator partnerships that drive results without risking blowback.
- Pricing power: Frameworks for setting expectations and negotiating rates based on actual value — not vibes, follower counts, or platform myths.
- Synthetic standards: Guidelines for engaging with AI influencers, from usage rights to brand fit to cultural pushback.
- Disclosure done right: A rundown of FTC expectations, disclosure placement rules and emerging best practices that preserve both trust and reach.
- ROI reality checks: What works, what’s fluff and how to measure lift when attribution is murky but impact still matters.
